How to get free beauty products in Korea.

K-Beauty is a well-known phenomenon not only in Korea, but also around the globe. Korean beauty products are famous for their high-quality, various kinds and suitable for each skin type. A lot of foreigners living in Korea have the oppotrunity to get these products absolutely for free. This is because these beauty brands offer collaborations to these people - creating a review content about a particular brand in exchange fot their products.

There are two ways a foreigner can get free products in an exchange for a review: influencers and non-influencers. Let’s discuss each of them.

Influencers. You can be considered as an influencer in Korea if you have more than 1,000 followers on Instagram and actively post there. Influencers can easily make brand deals. There are two ways, how they can connect with beauty brands. First of all, before actually starting to work with brands, they should organize their SNS content in a way that is attractive for brands. “Attractive” for brands means that you post about K-beauty in your account. If you share about beauty products and put relevant hashtags brands will notice you. They will start contacting you for collaboration. Collaboration usually includes posting your pictures or reels using the product and you get those products for free. The best thing is that the more you do collaborations, the more brands contact you. However, keep in mind that, if your content is not solely K-beauty related, you should post not only product reviews, but your normal content as well in order not to lose your authenticity in the eyes of your followers. Second way of getting collaborations with Korean brands is downloading the app called Nurilounge. Nurilounge is a community for foreign beauty creators in Korea. It’s a platform for both brands and influencers. Brands that need influencers for reviewing their product, post deals with all the necessary information such as how many and what kind of influencers they need, what product they are planning to promote, what are the requirements, what are the benefits, what are the deadlines, if it is a paid or non-paid deal. to name but a few. Influencers, who want to collaborate with those brands apply for the collaboration providing all the needed information. Further, brands review Instagram accounts of influencers who applied for their campaign and choose among them.

Non-influencers. Or, we can call them UGC creators. UGC is user generated content. UGC creators do not necessarily need to have a famous Instagram or many followers. This is because, unlike influencers, UGC creators do not need to upload the review content on their SNS channel. To be a UGC creator, it is better to have good filming and editing skills. Just like influencers, one way of getting brand deals, is uploading your UGC product reviews on your SNS channels with appropriate hashtags, so that brands can notice you and buy your review for their products. Second, more easy option is, again, Nurilounge. Brands on Nurilounge platform, along with influencers, work with UGC creators as well. UGC creators are required to only create a product review video without posting it on social media, and they are paid for every review.

Overall, whether you are an influencer or not, it is a great opportunity for you to make some extra money and get high-quality and expensive brand products absolutely for free. If you are interested in K-beauty and skincare, give it a try, and you will see that it is all worth it.